With the Willys MB being the more powerful of the two, they won the contract, and went into production in 1941. The Jeep was regarded to have modernised warfare, with Eisenhower stating the allies “could not have won the war without it”.
After WW2 the Jeep became a social icon, and began to garner fierce loyalty among 4WD enthusiasts. Mahindra was awarded the contract to produce Jeeps in 1947, and has been passionate about improving and refining this hugely capable off-roader ever since. We currently sell Thar’s, an inspired and rugged off-road vehicle, that has developed a loyalty among many NZ farmers for its dependability in the harshest of terrain.